News and Updates
Farmfair and CFR entertained thousands of guests EDMONTON, AB –City slickers turned cowboy to celebrate River City Round Up – a city-wide festival celebrating Edmonton’s agriculture and western heritage from November 4-13. Northlands’ Farmfair and the Canadian Finals Rodeo helped Edmontonians find the west within with cattle shows, horse sales, and some of the best rodeo contestants in the country. “Northlands was built from agriculture roots and we’re proud to continue this tradition,” said Richard L. Andersen, President and CEO of Northlands. “The sport of rodeo and our western heritage are engrained in the roots of our community and we’re proud to support Alberta’s dynamic culture.” Northlands and the City of Edmonton were proud to partner to start off the ten-day festival with the River City Round Up kick off celebration in Sir Winston Churchill Square on November 5. There was entertainment, a caravan of covered wagons, cultural displays, family activities and the evening concluded with a fantastic fireworks display. Northlands’ 522,000 square foot Edmonton EXPO centre was full of agriculture education, entertainment, commerce and competition at Farmfair 2011. This year 93,624 guests took part in equine events, cattle sales, the Heritage Ranch Rodeo, RAM Country Marketplace and much more.…
Sale component reinstated EDMONTON, AB – Northlands has revamped its commercial pen show and is pleased to introduce the Top Ten Commercial Bred Heifer Show and Sale presented by Nilsson Brothers Inc. and Merck Animal Health. “Northlands is proud to host this elite pen show and sale,” said Richard L. Andersen, President and CEO of Northlands. “We are continuously seeking opportunities to make our events even better - reinstating the sale component does just that.” The show will include both people’s choice and industry judging. The voice of the public will be heard, and the winners will go home with $10,000 in prize money. In addition to the show, the sale component will be brought back. Once the champions are determined, all pens of heifers will be sold. This is a great opportunity to purchase replacement females before the New Year. Come out and put in a ballot to select the People’s Choice Champions. The Top Ten Commercial Bred Heifer Show and Sale will take place on Saturday November 12, 2011 in the Edmonton EXPO Centre. For more information on this event or other Farmfair events, please visit farmfair.ca. To view the catalogue online, please visit dlms.ca. -30-   For…
Top bloodlines to be featured at Farmfair EDMONTON, AB – Northlands’ Farmfair, along with its industry partners, Northern Bloodstock, The Canadian Supreme, and The Alberta Quarter Horse Breeders Group have joined forces to gather bloodstock from across Canada for a new performance horse auction. Bloodstock 2011 - a premier horse sale bringing together some of the top bloodlines in the industry will be a high calibre auction and a prime marketing opportunity for horse breeders. “Farmfair is proud to host Bloodstock 2011 and feature the highest quality horses in Canada in one location– and we are proud that location is Northlands,” said Richard L. Andersen, President and Chief Executive Officer of Northlands. “This initiative capitalizes on the growing number of ranch, rodeo, agriculture and performance horse enthusiasts that visit Northlands each year for Farmfair and Canadian Finals Rodeo.” Having industry partners come together to create a one of a kind horse auction is an industry first. Bloodstock 2011 will feature a number of benefits for consignors such as live internet bidding for Canadian, American and international buyers. This allows individuals who cannot attend the auction the opportunity to take part in the sale. In order to attract these potential buyers,…
Alberta agriculture societies collaborate to create prestigious competition EDMONTON, AB – Northlands Farmfair, Olds Fall Classic and Lloydminster Stockade Round-Up announced this week a collaboration between the three agriculture societies that will introduce the Alberta Supreme Championship. “The Alberta Supreme will attract the top quality purebred cattle from across Western Canada,” said Richard L. Andersen, President and Chief Executive Officer of Northlands. “As one of Canada’s largest and oldest established agricultural societies, Northlands is proud to host a show that will increase the exposure of all three successful events.” The Alberta Supreme will include all breed winners from Northlands Farmfair Agriculture Showcase, Olds Fall Classic and Lloydminster Stockade Round-Up making this an exciting and intense competition as the provincial champions are declared. In addition to winning the Alberta Supreme Champion title, the exhibitor of the male and female champions will drive away in a 2011 Dodge Ram truck. For more information on Farmfair, please visit farmfair.ca. For more information on the Olds Fall Classic, please visit oldsagsocitiey.com and for more information on the Lloydminster Stockade Round-Up, please visit lloydexh.com. For over 35 years, Farmfair has held the reins as a top business destination for the international livestock industry welcoming international…

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